About Protocol & Co.

Welcome to Protocol & Co., a boutique online Chinese medicine and health optimisation service designed for those who value an evidence based, no nonsense balanced approach to wellbeing.

Founded by an AHPRA-registered acupuncturist, Chinese medicine practitioner, health scientist, and clinical researcher with a background in skin health and aesthetics, laser dermatology, women’s health, hormonal balance, and reproductive wellbeing, Protocol & Co. was created to bring clarity, integrity, and an evidence-informed, transparent approach to health education and practice—cutting through the confusion with honest, fact-driven information.

I’m Simone, a clinically trained and registered health practitioner with the Australian Health Practitioner Regulation Agency (AHPRA), holding a Bachelor of Health Science in Chinese Medicine and Acupuncture, and a member of the Australian Acupuncture and Chinese Medicine Association (AACMA).

Over the past decade or more my professional career has spanned aesthetics, acupuncture, Chinese medicine, laser dermatology, integrative health, Women’s and Men’s reproductive health, natural fertility and ART/IVF support and pharmaceutical and complementary medicine research. My background in both clinical practice and scientific research allows me to bridge traditional and modern approaches with care, precision, and full transparency. This unique blend of clinical work and research has given me an edge: I don’t just know what’s trending—I understand what truely works. and that’s what I’m passionate about sharing..

Since 2014, I have worked extensively with patients presenting with various skin and women’s (and men’s) health concerns. Over time, I observed a growing need for clearer, easier to access information and more individualised education and healthcare in these areas. By 2017, my professional focus naturally evolved toward the intersection of skin health, hormonal regulation, and reproductive wellness—three areas that are intricately connected through metabolic and systemic balance.

Whats makes Protocol & Co different?

I’m not affiliated with any specific product line or brand, and I don’t promote quick fixes or unsubstantiated trends. Instead, I focus on providing education and strategies informed by research and clinical experience—approaches designed to support your body’s natural systems and help you make informed decisions about your health.

Having personally navigated through many stages, and statuses of health, I understand how complex and overwhelming these processes can feel. I also understand how difficult it can be navigating the system, and finding the help you need. Protocol & Co. was created as a professional space to share insights, frameworks, and personalised approaches that align with current evidence and traditional wisdom.

This service is for anyone wanting to deepen their understanding of skin, hormonal, reproductive, or general wellbeing—whether you’re looking to optimise your health, work towards a specific goal, or rebuild from the ground up—Protocol & Co. offers an integrative, evidence-informed approach that cuts through the confusion with clarity and integrity.